Board Room

Management

Associate of Applied Science

SPECIALIZATIONS:
Small Business Management
Retail Management

PURPOSE: The Management degree program is designed to serve the needs of individuals presently employed in businesses and those who are interested in ownership or management of businesses. Additionally, the program is designed for those who may be seeking a promotion and have the potential for supervisory and management positions. Students will gain a solid foundation in key business areas and management. Students will develop critical thinking skills and practices to address business issues and skills in strategic management and retail.

OCCUPATIONAL OBJECTIVES: 
Small Business Management – Small businesses represent the majority of businesses in the United States and can be started at a low cost and on a part-time basis. This specialization will prepare students for self-employment and careers in small business. It directly focuses on the practical aspects of small business and business ownership. At the completion of the Small Business Management Specialization, students will have newly developed knowledge and skills to operate a successful business, such as a franchise, restaurant, day care center, sporting goods store, computer service business, bridal store, clothing store, printing service, or any micro-business.

Retail Management – Retailing is a dynamic industry. Every successful retail store has a manager or team of managers. This specialization focuses on preparing students for a career in either store management or sales. Retail managers must make important decisions on a daily basis, such as buying, pricing, advertising, staffing, and logistics. Students learn to direct staff and operations on a sales floor. Students also learn how to make sales, manage customer service, and maintain records. Students may obtain entry-level positions as store managers, sales managers, department managers, or assistant account representatives.

ADMISSION REQUIREMENTS: General college curricular admission

COORDINATED INTERNSHIPS: All students in the Management degree program are required to complete a coordinated internship that provides on-the-job training. The internship provides students with practical exposure to many facets of management and retailing.

COMPUTER COMPETENCY REQUIREMENT: Students in this program will meet the college’s computer competency requirement by successfully completing ITE 115. Students can also meet this requirement by passing the college’s computer competency exam, administered in the testing centers on each campus, in which case they will receive college credit for ITE 115. Students not passing the computer competency exam may retake the exam only once.

Small Business Management Specialization

COURSE

TITLE

LEC. 
HRS.

LAB.
HRS.

CRS.
CRE.

ENG 111

College Composition I

3

0

3

ITE 115

Introduction to Computer Applications and Concepts

3

0

3

BUS 100

Introduction to Business

3

0

3

MKT 201

Introduction to Marketing

3

0

3

__ __1

Personal Wellness Elective

0-2

0-4

2

SDV 100

College Success Skills

1

0

1

TOTAL

13-15

0-4

15

ENG 112

College Composition II

3

0

3

BUS 111

Principles of Supervision

3

0

3

MTH 120

Introduction to Mathematics

3

0

3

BUS 205

Human Resource Management

3

0

3

MKT 215

Sales and Marketing Management

3

0

3

FIN 215

Financial Management

3

0

3

TOTAL

18

0

18

ECO 120

Survey of Economics

3

0

3

BUS 125

Applied Business Mathematics

3

0

3

AST 205

Business Communication

3

0

3

BUS 165

Small Business Management

3

0

3

BUS 240

Introduction to Business Law

3

0

3

__ __2

Business or Marketing Elective

3

0

3

TOTAL

18

0

18

ACC 117

Essentials of Accounting

3

0

3

MKT 260

Customer Service Management

3

0

3

BUS 260

Planning for Small Business

3

0

3

BUS 2903

Coordinated Internship

0

15

3

__ __1

Humanities/Fine Arts Elective

3

0

3

TOTAL

12

15

15

Total Minimum Credits for AAS Degree in Management, Small Business Management Specialization  66

 

CURRICULUM:
Retail Management Specialization

COURSE

TITLE

LEC. 
HRS.

LAB.
HRS.

CRS.
CRE.

ENG 111

College Composition I

3

0

3

ITE 115

Introduction to Computer Applications and Concepts

3

0

3

BUS 100

Introduction to Business

3

0

3

MKT 201

Introduction to Marketing

3

0

3

__ __1

Personal Wellness Elective

0-2

0-4

2

SDV 100

College Success Skills

1

0

1

TOTAL

13-15

0-4

15

ENG 112

College Composition II

3

0

3

BUS 111

Principles of Supervision

3

0

3

MTH 120

Introduction to Mathematics

3

0

3

BUS 205

Human Resource Management

3

0

3

MKT 215

Sales and Marketing Management

3

0

3

MKT 227

Merchandise Buying and Control

3

0

3

TOTAL

18

0

18

ECO 120

Survey of Economics

3

0

3

MKT 220

Principles of Advertising

3

0

3

AST 205

Business Communication

3

0

3

MKT 216

Retail Organization and Management

3

0

3

__ __2

Marketing or Business Elective

3

0

3

MKT 2903

Coordinated Internship

0

15

3

TOTAL

15

15

18

ACC 117

Essentials of Accounting

3

0

3

MKT 260

Customer Service Management

3

0

3

MKT 271

Consumer Behavior

3

0

3

MKT 298

Seminar and Project

3

0

3

__ __1

Humanities/Fine Arts Elective

3

0

3

TOTAL

15

0

15

Total Minimum Credits for AAS Degree in Management, Retail Management Specialization  66

03.13.15

1A list of approved general education electives (humanities/fine arts, social/behavioral sciences, mathematics, science, and personal wellness) is provided in the General Education section of the catalog under Curriculum Planning and Design.

2A list of approved business and marketing electives is available in the School of Business office.

3MKT 290 is an equivalent course for BUS 290 for Retail Management Majors.

BUSINESS MANAGEMENT/ADMINISTRATION

BUS 100 Introduction to Business 3 cr.

Presents a broad introduction to the functioning of business enterprise within the U.S. economic framework. Introduces economic systems, essential elements of business organization, production, human resource management, marketing, finance, and risk management. Develops business vocabulary.Lecture 3 hours per week.

BUS 111 Principles of Supervision I 3 cr.

Teaches the fundamentals of supervision, including the primary responsibilities of the supervisor. Introduces factors relating to the work of supervisor and subordinates. Covers aspects of leadership, job management, work improvement, training and orientation, performance evaluation, and effective employee/supervisor relationships.Lecture 3 hours per week.

BUS 116 Entrepreneurship 3 cr.

Presents the various steps considered necessary when going into business. Includes areas, such as product-service analysis, market research evaluation, setting up books, ways to finance start-up, operations of the business, development of business plans, buyouts versus starting from scratch, and franchising. Uses problems and cases to demonstrate implementation of these techniques.Lecture 3 hours per week.

BUS 117 Leadership Development 3 cr.

Covers interpersonal relations in hierarchical structures. Examines the dynamics of teamwork, motivation, handling change and conflict, and how to achieve positive results through others.Lecture 3 hours per week.

BUS 125 Applied Business Mathematics 3 cr.

Applies mathematical operations to business process and problems: wages and payroll, sales and property taxes, checkbook records and bank reconciliation, depreciation, overhead, distribution of profit and loss in partnerships, distribution of corporate dividends, commercial discounts, markup, markdown, simple interest, present values, bank discount notes, multiple payment plans, compound interest, annuities, sinking funds, and amortization.Lecture 3 hours per week.

BUS 146 Introduction to Labor Relations 3 cr.

Examines history of the labor unions, labor contracts, bargaining processes, philosophy of unionism; use of bargaining techniques for non-wage issues; legal, social, and economic context of labor-management relations; responsibilities and duties of unions and management; analysis of public policy; and current state of the labor movement. May apply simulation and cases of arbitration and collective bargaining procedures.Lecture 3 hours per week.

BUS 165 Small Business Management 3 cr.

Identifies management concerns unique to small businesses. Introduces the requirements necessary to initiate a small business and identifies the elements comprising a business plan. Presents information establishing financial and administrative controls, developing a marketing strategy, managing business operations, and the legal and government relationships specific to small businesses.Prerequisite: BUS 116 or BUS 200 or school approval.Lecture 3 hours per week.

BUS 200 Principles of Management 3 cr.

Teaches management and the management functions of planning, organizing, leading, and controlling. Focuses on application of management principles to realistic situations managers encounter as they attempt to achieve organizational objectives.Lecture 3 hours per week.

BUS 201 Organizational Behavior 3 cr.

Presents a behaviorally-oriented course combining the functions of management with the psychology of leading and managing people. Focuses on the effective use of human resources through understanding human motivation and behavior patterns, conflict management and resolution, group functioning and process, the psychology of decision-making, and the importance of recognizing and managing change.Lecture 3 hours per week.

BUS 202 Applied Management Principles 3 cr.

Focuses on management practices and issues. May use case studies and/or management decision models to analyze problems in developing and implementing a business strategy, while creating and maintaining competitive advantage.Prerequisite: BUS 200.Lecture 3 hours per week.

BUS 205 Human Resource Management 3 cr.

Introduces employment, selection, and placement of personnel; forecasting; job analysis; job descriptions; training methods and programs; employee evaluation systems; compensation; benefits; and labor relations. Includes procedures for management of human resources and uses case studies and problems to demonstrate implementation of these techniques.Lecture 3 hours per week.

BUS 208 Quality and Productivity Management 3 cr.

Focuses on the key quality improvement concepts regarding products and services, customers and suppliers, and systems and processes that make quality a part of the work life of an organization. Emphasizes the role of teams, including team meeting skills and techniques, and a variety of quality improvement tools, such as flowcharts, run charts, Pareto diagrams, cause and effect diagrams, evaluation matrices, and implementation road maps.Lecture 3 hours per week.

BUS 209 Continuous Quality Improvement 3 cr.

Presents the different philosophies in Quality Control. Introduces students to Process Improvement, Team Development, Consensus Building, and Problem-Solving Strategies. Identifies methods for Process Improvement in manufacturing and service organizations, which includes Statistical Process Control when used in the quality control function of business and industry.Lecture 3 hours per week.

BUS 220 Introduction to Business Statistics 3 cr.

Introduces statistics as a tool in decision-making. Emphasizes ability to collect, present, and analyze data. Employs measures of central tendency and dispersion, statistical inference, index numbers, probability theory, and time series analysis.Prerequisite or Co-requisite: Keyboarding competence.Lecture 3 hours per week.

BUS 221 Business Statistics I 3 cr.

Focuses on statistical methodology in the collection, organization, presentation, and analysis of data; concentrates on measures of central tendency, dispersion, probability concepts and distribution, sampling, statistical estimation, normal and T distribution and hypotheses for means and proportions.Prerequisite: MTH 163 or school approval.Lecture 3 hours per week.

BUS 240 Introduction to Business Law 3 cr.

Presents an introduction to the American legal system, including an overview of the courts and civil and criminal law. Develops an in-depth understanding of contracts, agency law, and business organizations. Also includes an overview of property, UCC Sales, and Commercial Paper.Lecture 3 hours per week.

BUS 260 Planning for Small Business 3 cr.

Provides knowledge of the development of a business plan, which can be used to acquire capital and serve as a management guide. Combines knowledge that has been acquired in the areas of planning, management, and finance, using proforma statements and marketing. Covers internet searching techniques. Recommended as a capstone course.Lecture 3 hours per week.

BUS 265 Ethical Issues in Management 3 cr.

Examines the legal, ethical, and social responsibilities of management. May use cases to develop the ability to think and act responsibly.Lecture 3 hours per week.

BUS 290 Coordinated Internship in Business Management and Administration 3 cr.

Provides supervised on-the-job training in selected business, industrial, or service firms coordinated by the college.Laboratory 15 hours per week

BUS 298 Seminar and Project in Business Management and Administration 3 cr.

Requires completion of a project or research report related to the student's occupational objective and a study of approaches to the selection and pursuit of career opportunities in the field.Prerequisite: Students should have completed most of the management courses before enrolling in this course.Lecture 3 hours per week.

MARKETING

MKT 110 Principles of Selling 3 cr.

Presents a fundamental, skills-based approach to the professional selling of products, services, and ideas, and to relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services, and industrial selling. Focuses on building a positive self-image, following ethical behavior, understanding buyer needs, and appreciating the importance of a positive customer relationship strategy. Concludes in a professional sales presentation to buyers ranging from individual consumers to corporations.Lecture 3 hours per week.

MKT 120 Fundamentals of Fashion 3 cr.

Develops an understanding of the principles and procedures involved in the production, distribution, and consumption of fashion merchandise. Traces the history and development of fashion and how these changes affect the fashion merchandising world. Focuses on changing consumer characteristics which influence demand for fashion products and the effects that fashion marketing activities have on the economy.Lecture 3 hours per week.

MKT 201 Introduction to Marketing 3 cr.

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.Lecture 3 hours per week.

MKT 209 Sports, Entertainment, and Recreation Marketing 3 cr.

Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment, and Recreation (SER) marketing. Emphasizes the SER industries as they relate to economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research.Prerequisite: MKT 201.Lecture 3 hours per week.

MKT 210 Sales Management 3 cr.

Presents an in-depth examination of managing a sales force. Introduces methods of training, compensating, motivating, and evaluating the sales force. Explores forecasting techniques and quotas.Lecture 3 hours per week.

MKT 215 Sales and Marketing Management 3 cr.

Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and non-profit organizations. Focuses on challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates uses of the Internet to enhance marketing. Studies legal and ethical considerations. Introduces sales management in planning, organizing, directing, and controlling for a well-coordinated sales effort.Lecture 3 hours per week.

MKT 216 Retail Organization and Management 3 cr.

Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic.Lecture 3 hours per week.

MKT 220 Principles of Advertising 3 cr.

Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media.Lecture 3 hours per week.

MKT 227 Merchandise Buying and Control 3 cr.

Studies the merchandising cycle. Explores techniques used in the development of buying resources, merchandising plans, model stock, unit control, and inventory systems. Highlights merchandise selection, policy pricing strategies, and inventory control methods.Lecture 3 hours per week.

MKT 228 Promotion 3 cr.

Presents an overview of promotion activities, including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes preparing budgets, selecting media, and analyzing the effectiveness of the campaign.Lecture 3 hours per week.

MKT 229 Marketing Research 3 cr.

Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions.Prerequisite: MKT 201.Lecture 3 hours per week.

MKT 238 Fashion Merchandising 3 cr.

Compares the major considerations involved in the buying and merchandising of fashion products. Emphasizes the dynamics of fashion and consumer buying patterns and sources of buying information. Discusses fashion buying and inventory control in the merchandising cycle plus techniques used to develop fashion buying plans, model stocks, unit control, and inventory systems. Stresses selection policy and pricing for profit.Lecture 3 hours per week.

MKT 260 Customer Service Management 3 cr.

Examines the role of customer service in achieving a firm's long-term goals, discusses the basic principles of effective customer service, and explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection, and training of customer service employees; motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program.Lecture 3 hours per week.

MKT 271 Consumer Behavior 3 cr.

Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying.Lecture 3 hours per week.

MKT 275 International Marketing 3 cr.

Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international and domestic marketing strategies.Lecture 3 hours per week.

MKT 281 Principles of Internet Marketing 3 cr.

Introduces students to the Internet, Internet marketing, and the World Wide Web. Discusses how to implement marketing programs strategically and tactically using online communications tools. Teaches e-marketing strategies; the conduct of competitive, demographic, and psychographic research; the assessment and management of organizational communication; how news cycles on the Internet differ from traditional media; and how the Internet affects how we live, consume, and work.Lecture 3 hours per week.

MKT 283 Social, Ethical, and Legal Issues in eCommerce 3 cr.

Examines the social, ethical, and legal issues of electronic commerce. Teaches the factors that influence ethical and unethical marketing practices in eCommerce and the importance of ethical, legal, and socially responsible consumer behavior.Lecture 3 hours per week.

MKT 284 Social Media Marketing 3 cr.

Surveys the use of social networks and online communities such as blogs, wikis, and virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online.Lecture 3 hours per week.

MKT 285 Current Issues in Marketing 3 cr.

Serves as a capstone course for marketing majors. Provides an integrated perspective of current issues and practices in marketing. Explores contemporary issues and practices in a highly participatory classroom environment.Lecture 3 hours per week.

MKT 290 Coordinated Internship in Marketing 3 cr.

Provides supervised on-the-job training in selected business, industrial, or service firms coordinated by the college. Provides students an opportunity to increase their knowledge of operating a retail business. Teaches the skills necessary for effective performance in supervisory and upper-level management positions in marketing occupations. Involves rotation among the various departments/functions within the retail training laboratory until the student is familiar with the operation. Combines a comprehensive introduction to store retailing with extensive on-the-job training assignments, which provide the opportunity to apply the understanding of merchandising and management procedures.Laboratory 15 hours per week

MKT 298 Seminar and Project in Marketing 3 cr.

Familiarizes the student with many career opportunities in the field through classroom instruction and field exercises.Lecture 3 hours per week.


Name Program Email Phone
Beverly Davis Management AAS - Retail Management Specialization BDavis@reynolds.edu 804/523-5520
Barry Bomboy Management AAS - Small Business Management Specialization BBomboy@reynolds.edu 804/523-5757
Melvin Burton Management AAS - Small Business Management Specialization MBurton@reynolds.edu 804/523-5491
Maxie Cannon Management AAS - Small Business Management Specialization MCannon@reynolds.edu 804/523-5756
Clarence (Douglas) Cobbs Management AAS - Small Business Management Specialization DCobbs@reynolds.edu 804/523-5495
Beverly Davis Management AAS - Small Business Management Specialization BDavis@reynolds.edu 804/523-5520
Christopher Osuanah Management AAS - Small Business Management Specialization COsuanah@reynolds.edu 804/523-5481
Sheila Watters Management AAS - Small Business Management Specialization swatters@reynolds.edu 804/523-5190

 

Common Job Titles1: Brand Ambassador; Demo Specialist; Demonstrator; Event Specialist; Field Merchandiser; Food Demonstrator; In Store Demonstrator; Merchandiser; Product Ambassador; Product Demonstrator


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 481

Current Wage Range (Entry - Experienced): $21,200 - $39,700


Common Job Titles1: Assistant Manager; Assistant Store Manager; Bakery Manager; Deli Manager; Department Manager; Manager; Meat Department Manager; Office Manager; Shift Manager; Store Manager


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 6,753

Current Wage Range (Entry - Experienced): $26,400 - $54,600


Common Job Titles1: Assistant Vice President, Investment Analysis; Brownfield Program Coordinator; Brownfield and Economic Development Director; Business Developer; Business Development Director; Business Development Manager; Business Practices Supervisor; Chief of Planning; Clinical Trials Systems Administrator; Compliance Coordinator; Compliance Engineer-Products; Compliance Manager; Compliance Officer; Compliance Review Officer; Corporate Operations Compliance Manager; Corporate Physical Security Supervisor; Corporate Security Manager; Deputy Commissioner; Development Associate; Development Director; Development Manager; Director; Director Security Management; Director of Compliance; Director of Development; Director, Corporate Security; Director, Global Ethics & Compliance and Assistant General Counsel; Director-Loss Prevention; District Loss Prevention Manager; Environmental Program Manager; Equity Analyst; Facility Manager; Fixed Income Portfolio Manager; Global Regulatory Affairs Manager; Global Supply Chain Director; Internal Review and Audit Compliance; Investment Analyst; Lead Portfolio Manager; Logistics Loss Prevention Manager; Loss Prevention Manager; Loss Prevention Operations Manager; Loss Prevention/Safety District Manager; Manager of Loss Prevention Operations; Manager, Division of Environmental Quality; Manager, Security Infrastructure and Enterprise Services; Manager, Security Services and Safety System Support; Manager, Security and Safety; Market Asset Protection Manager; Operations Manager; Operations and Maintenance Manager; Portfolio Manager; Project Developer; Project Development Leader; Project Manager; Regional Loss Prevention Manager; Regulatory Affairs Director; Regulatory Affairs Manager; Regulatory Affairs Portfolio Leader; Regulatory Consultant; Regulatory Leader; Regulatory Product Manager; Renewable Project Management and Construction Director; Security Director; Security Manager; Senior Environmental Practice Leader; Senior Investment Analyst; Senior;


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 4,145

Current Wage Range (Entry - Experienced): $71,800 - $133,000


Common Job Titles1: District Sales Manager; National Sales Manager; Regional Sales Manager; Sales Director; Sales Manager; Sales Representative; Sales Supervisor; Sales Vice President; Sales and Marketing Vice President; Store Manager


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 1,881

Current Wage Range (Entry - Experienced): $71,600 - $190,200


Common Job Titles1: Broker; Commodities Broker; Electricity Trader; Energy Scheduler; Energy Trader; Real Time Trader; Senior Energy Market Coordinator; Senior Energy Trader; Senior Power Scheduler; Supply Manager


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 4,537

Current Wage Range (Entry - Experienced): $35,900 - $83,200


Common Job Titles1: Account Executive; Account Manager; Outside Sales; Outside Sales Representative; Sales; Sales Consultant; Sales Director; Sales Rep; Sales Representative; Salesman


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 6,471

Current Wage Range (Entry - Experienced): $35,200 - $90,900


Common Job Titles1: Titles not available for this occupation.


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 534

Current Wage Range (Entry - Experienced): $25,900 - $43,100


Common Job Titles1: Buyer; Category Manager; Grocery Buyer; Merchandise Manager; Procurement Specialist; Product Manager; Purchaser; Purchasing Coordinator; Retail Buyer; Trader


Labor Market Statistics (Richmond, MSA)

Projected number of jobs by 2026: 721

Current Wage Range (Entry - Experienced): $37,300 - $79,100


Bright Outlook Bright Outlook occupations are expected to have rapid growth over the next 10-years (employment increase of 14% or more over the period of 2016-2026), are expected to have a high demand (projected to have 500 or more job openings in the Richmond, MSA over the period of 2016-2026), or are new and emerging occupations in high growth industries.

Green Occupation "Green occupations will likely change as a result of the green economy. Green economy activities and technologies are increasing the demand for occupations, shaping the work and worker requirements needed for occupational performance, or generating new and emerging occupations." -- O*NET

1 This program may prepare you for one or more of the listed jobs; however, graduates may not be qualified for all of the jobs listed in this section.

Reynolds Community College makes every attempt to provide students with the best, most accuarate information possible. The data was sourced from external agencies (O*NET and JobsEQ) on February 08, 2017.