MARKETING

MKT 110 Principles of Selling (3 cr.)
Presents a fundamental, skills-based approach to the professional selling of products, services, and ideas, and to relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services, and industrial selling. Focuses on building a positive self-image, following ethical behavior, understanding buyer needs, and appreciating the importance of a positive customer relationship strategy. Concludes in a professional sales presentation to buyers ranging from individual consumers to corporations. Lecture 3 hours per week.
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MKT 120 Fundamentals of Fashion (3 cr.)
Develops an understanding of the principles and procedures involved in the production, distribution, and consumption of fashion merchandise. Traces the history and development of fashion and how these changes affect the fashion merchandising world. Focuses on changing consumer characteristics which influence demand for fashion products and the effects that fashion marketing activities have on the economy. Lecture 3 hours per week.
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MKT 201 Introduction to Marketing (3 cr.)
Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan.  Lecture 3 hours per week.
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MKT 209 Sports, Entertainment, and Recreation Marketing (3 cr.)
Builds on the principles of marketing to introduce the more specific importance and specialization of Sports, Entertainment, and Recreation (SER) marketing. Emphasizes the SER industries as they relate to economics, business structure, product development, branding, pricing strategies, distribution strategies, integrated communications, ethics, and research. Prerequisite: MKT 201. Lecture 3 hours per week.
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MKT 210 Sales Management (3 cr.)
Presents an in-depth examination of managing a sales force. Introduces methods of training, compensating, motivating, and evaluating the sales force. Explores forecasting techniques and quotas. Lecture 3 hours per week.
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MKT 215 Sales and Marketing Management (3 cr.)
Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and non- profit organizations. Focuses on challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates uses of the Internet to enhance marketing. Studies legal and ethical considerations. Introduces sales management in planning, organizing, directing, and controlling for a well-coordinated sales effort. Lecture 3 hours per week.
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MKT 216 Retail Organization and Management (3 cr.)
Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week.
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MKT 220 Principles of Advertising (3 cr.)
Emphasizes the role of advertising in the marketing of goods, services, and ideas. Discusses the different uses of advertising; types of media; how advertising is created; agency functions; and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media. Lecture 3 hours per week.
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MKT 226 Visual Merchandising (3 cr.)
Introduces students to modern display techniques, equipment, and materials. Presents the basics of design for window and interior display in retail establishments. Provides students an opportunity to design, prepare, and execute displays. Lecture 2 hours. Laboratory 2 hours. Total 4 hours per week.
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MKT 227 Merchandise Buying and Control (3 cr.)
Studies the merchandising cycle. Explores techniques used in the development of buying resources, merchandising plans, model stock, unit control, and inventory systems. Highlights merchandise selection, policy pricing strategies, and inventory control methods. Lecture 3 hours per week.
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MKT 228 Promotion (3 cr.)
Presents an overview of promotion activities, including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes preparing budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.
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MKT 229 Marketing Research (3 cr.)
Introduces the marketing research process to include methodology, data collection, sampling, and analysis. Focuses on planning basic research studies and applying the findings to marketing decisions. Prerequisite: MKT 201. Lecture 3 hours per week.
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MKT 230 Introduction to Fashion Design (3 cr.)
Introduces students to the field of fashion design as it relates to the garment industry. Teaches basic techniques of fashion development and reviews contributions of major fashion designers. Lecture 3 hours per week.
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MKT 237 Fashion Coordination and Presentation (3 cr.)
Describes techniques of presenting fashion through shows, fashion clinics, workshops, and written and oral fashion reports. Discusses the planning, directing, and producing of a professional fashion show. Lecture 3 hours per week.
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MKT 238 Fashion Merchandising (3 cr.)
Compares the major considerations involved in the buying and merchandising of fashion products. Emphasizes the dynamics of fashion and consumer buying patterns and sources of buying information. Discusses fashion buying and inventory control in the merchandising cycle plus techniques used to develop fashion buying plans, model stocks, unit control, and inventory systems. Stresses selection policy and pricing for profit. Lecture 3 hours per week.
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MKT 239 Market Week Selection and Buying (3 cr.)
Provides instruction through active participation in an apparel trade market. Focuses on merchandise buying directly from manufacturers. Includes merchandise selection, terms negotiation, and arrangements for transporting merchandise, followed by storekeeping, inventory management, pricing, and promotion of purchased materials. Prerequisite: MKT 227 or MKT 238. Lecture 1 hour. Laboratory 4 hours. Total 5 hours per week.
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MKT 260 Customer Service Management (3 cr.)
Examines the role of customer service in achieving a firm's long-term goals; discusses the basic principles of effective customer service and explores the tasks and responsibilities of a customer service manager. Includes such topics as purpose of customer service; establishment of customer service goals and policies; recruitment, selection and training of customer service employees; motivation techniques; empowering employees for better decision making; and evaluation of customer service employees and program. Lecture 3 hours per week.
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MKT 270 Marketing Management (3 cr.)
Expands knowledge of marketing through case studies. Focuses on how marketing strategies are planned and utilized in the market place to accomplish the goals of the organization. Prerequisite: MKT 201. Lecture 3 hours per week.
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MKT 271 Consumer Behavior (3 cr.)
Examines the various influences affecting consumer buying behavior before, during, and after product purchases. Describes personal, societal, cultural, environmental, group, and economic determinants on consumer buying. Lecture 3 hours per week.
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MKT 275 International Marketing ( 3 cr.)
Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international and domestic marketing strategies. Lecture 3 hours per week.
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MKT 281 Principles of Internet Marketing (3 cr.)
Introduces students to the Internet, Internet marketing, and the World Wide Web. Discusses how to implement marketing programs strategically and tactically using online communications tools. Teaches e-marketing strategies; the conduct of competitive, demographic, and psychographic research; the assessment and management of organizational communication; how news cycles on the Internet differ from traditional media; and how the Internet affects how we live, consume, and work. Lecture 3 hours per week.
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MKT 282 Principles of eCommerce (3 cr.)
Studies the culture and demographics of the Internet, on-line business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer-mediated environments. Presents case histories of successful Web applications. Lecture 3 hours per week.
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MKT 283 Social, Ethical, and Legal Issues in eCommerce (3 cr.)
Examines the social, ethical, and legal issues of electronic commerce. Teaches the factors that influence ethical and unethical marketing practices in eCommerce and the importance of ethical, legal, and socially responsible consumer behavior. Lecture 3 hours per week.
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MKT 285 Current Issues in Marketing (3 cr.)
Serves as a capstone course for marketing majors. Provides an integrated perspective of current issues and practices in marketing. Explores contemporary issues and practices in a highly participatory classroom environment. Lecture 3 hours per week.
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MKT 295 Topics in Marketing: Introduction to Integrated Marketing Communications (3 cr.)
Covers the steps required to develop an integrated marketing communications campaign. Introduces message and touchpoint integration with special attention to effectiveness and measurable results. Includes advertising, public relations, sales promotion, personal selling and direct marketing. Places special emphasis on the role of new technologies and interactive media. Prerequisite: MKT 201. Lecture 3 hours per week.
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MKT 295 Topics in Marketing: Market Week Selection and Buying II (3 cr.)
Provides instruction through active participation in an apparel trade market.  Focuses on merchandise buying directly from manufacturers.  Includes merchandise selection, terms negotiation, and arrangements for transporting merchandise, followed by storekeeping, inventory management, pricing and promotion of purchased materials.  Prerequisite: MKT 227 or MKT 238. Lecture 1 hours. Laboratory 4 hours. Total 5 hours per week.
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MKT 298 Seminar and Project in Marketing (3 cr.)
Familiarizes the student with many career opportunities in the field through classroom instruction and field exercises. Lecture 3 hours per week.
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03.07.10